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Ortner Vernon Murray Way

Photo by David Engelman, 2025

Ortner Vernon Murray (1938-2020), affectionately known as "Von" was born in Manzanilla, Trinidad. After marrying Jocelyn Verspry the young couple started a life together leaving Trinidad for the United States to pursue the "American Dream" like so many others. Originally moving to Brooklyn, he found the neighborhood of Corona and decided to make it his family's home. Shortly after, he opened a shoe repair business with his brother where he taught himself to makeand repair women's shoes and bags. The early 1970's were especially difficult, however, he felt it was his duty as a business owner and a member of Corona to invest in his community by becoming a voice and a role model. Known as "Uncle Von" or "Mr. Von" by many who called upon him, he was a spirited local entrepreneur who built a business one brick at a time. Those that knew him well named him "Mayor" of Northern Blvd. He was responsible for the formation of the Northern Blvd Merchants Association and was an excellent strategist and negotiator when it came to protecting the rights of fellow business owners. He negotiated deals with various Queens Borough Presidents' for the betterment of the Northern Blvd strip by having street meters removed and improvements made to the roadway and sidewalks. In the 1980s, Von was a huge advocate for the neighborhood children and elderly who required additional services from the City of New York. He served as chairman of the board of ELMCOR and VON’s Inc. became the first Black owned business in the United States to secure a NIKE account as a distributor. The inspiration of who Von was and grew to be as a community leader was shown as he was recognized by the Queens Borough President's Office on two separate occasions by receiving Letters of Proclamation. Mr. Von operated his business with great pride and passion for over 40 years in the same location in Corona. His blood sweat and tears went not only into the business but to the people and community. Even though he retired in 2010 and sold the business and buildings, he remained a fixture and leader of Corona/East Elmhurst.

Sources:

Gil Tauber, "NYC Honorary Street Names," accessed June 15, 2022

Honan, Katie, "Saluting Von Murray’s Iconic ‘School of Hard Knocks’ With New Street Name," The City, July 7, 2022

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Queens Street Name Stories is an oral history and audio documentary project based in the Corona, Jackson Heights and East Elmhurst neighborhoods of Queens, New York. It tells the personal stories behind local place names through interviews with family, friends and colleagues of local residents who were honored with a public space named after them posthumously. Click Here to Listen to Queens Street Name Stories Oral Histories! Queens Street Name Stories is a collaborative project of the Craig Newmark Graduate School of Journalism at CUNY‘s NYCity News Service and the Queens Memory Project at Queens Public Library.