James B. Colgate (1818-1904) was the son of multimillionaire William Colgate, founder of Colgate Soap Company – now known as Colgate-Palmolive. James started a New York Stock Exchange brokerage firm in 1852. During his lifetime, Colgate donated over a million dollars to Madison University in Hamilton, NY., which was later renamed Colgate University in his honor. With this he supported the construction of various buildings and the university’s endowment fund. Upon his death, he left money to the Baptist Educational Society in New York.