Samuel J. LeFrak (1918-2003) was born on February 12, 1918 in Manhattan to Harry and Sarah Schwartz Lefrak. His grandfather had founded a construction company called the LeFrak Organization in France in 1883 which he then brought to the United States. Samuel grew up with his father and grandfather running the family business and he took it over after graduating from the University of Maryland. Noticing a need for more affordable housing in the city after World War II, he dedicated his life and his business to creating that housing in New York City. Under Samuel’s leadership, the LeFrak Organization specialized in building six-story apartment buildings featuring two-bedroom and two-bathroom apartments. He used what he called the “Four S Principles” when designing and building: Safe, Shopping, Schools, and Subways. During his lifetime his company built over 150,000 rental units in Manhattan, Brooklyn, Queens and New Jersey. He received honorary doctorates from the Pratt Institute, New York Law School, Colgate University, Michigan State University, Queens College, St. John’s University and the University of Maryland. He ventured into supporting music and other artistic ventures saying, ““Music is my life and this is where I get my fulfillment. Samuel passed away in 2003. His most iconic venture, LeFrak City serves as a reminder that building affordable housing is possible when developers are dedicated and willing.